The City of Chicago is broke, so they’ve started selling signage on their iconic bridge houses to various companies. The first deal was worked out to be a 30-day contract, and the numbers involved are all kept secret. What is amusing to me is the first advertiser is none other then Satan’s bank: Bank of America.
Now, I’m not saying the devil, should he have a checking account, would be a customer of Bank of America, but they’re getting a lot of negative publicity for things lately. I read an article the other day ripping into BofA for charging the unemployed up to $5 per transaction to get their money for a state mandated debit card. Additionally, they had their recent and infamous blow-up with charging working customers $5 a month for a debit card. Now, they’re the first I’ve seen to jump onboard advertising for the Chicago landmarks. Bank of America has certainly embraced the phrase “there is no such thing as bad publicity.”
But I digress, as this post is not about bashing Bank of America.
This post originally intended to comment on a photographer’s new challenge of capturing images of Chicago. The picture above is no longer possible, really. From this week forward, logos will appear on some famous Chicago landmarks, and a keen photographer will have to find ways to avoid including said logos. Some photographers will greatly succeed, and other’s will spectacularly fail; either way, it’s a fine example of how a picture captures a moment in time. That moment may last for decades, mere seconds, or perhaps long enough for the City of Chicago to find a way to slap a logo on it.
July 2006. (0741)